Work Experience
- CEO/Senior Advisor
- Export Now (1 ~ 49)
- January 2011 - Present (1 year 4 months)
- Export Now, founded by former US Undersecretary of Commerce Frank Lavin, will help US companies sell their products to Chinese consumers through a partnership with TaoBao, China's leading e-commerce platform
As CEO of Export Now from January-August 2011:
Defined quarterly/annual/5-year objectives, and wrote strategic operating plan to achieve those targets
Created end-to-end logistics solution, combining international and local partners, and with full integration with Taobao.
Designed IT system combining online store management, ERP, financial reporting, and cross-border trading; selected strategic IT partner for implementation.
Recruited senior Chinese team members, including former Taobao and Alipay leadership, and a top logistics executive.
Created all financial projections and budgets. Established Chinese operating entity with all relevant permits and licenses.
Supported Chairman in successfully raising US$2 Million in new funding
From September 1, 2011, I continue as Senior Advisor.
- Managing Director
- YinFu Ventures (1 ~ 49)
- June 2009 - Present (2 years 11 months)
- YinFu is the company name I use for advising, leading, and investing in fast-growth companies in China. I use a combination of my own lessons learned, the Rockefeller Habits execution methodology, and the Lean Startup concepts to evaluate, recommend, and implement.
Over the last two years, I have advised and/or run:
- US-to-China e-commerce startup, Export Now (detail below)
- Shanghai-based Groupon clone
- South China's leading stored-value card operator
- Asia's leading smart card association
- "Save China's Tigers" charity
- 创始人
- 智买道 SmartClub (1 ~ 49)
- June 2002 - June 2009 (7 years)
- 中国第一家积分公司。当时主要合作伙伴包括：联华，联通，携程，eLong, 当当， 卓越， 麦当劳，周大福，运动100， 等。全世界第一家用交通卡为主要载体的积分公司。发明了许多现在成国际积分行业的领先做法。2009年被当地报社而收购。
- 创始人
- 鼓V街 Groove Street Interactive (1 ~ 49)
- February 1998 - December 2004 (6 years 10 months)
- 当时中国领先互联网广告公司。为喜力啤酒进行中国第一次品牌短信息市场活动。为耐克，麦当劳，百事可乐，Lancome等国际品牌不只作出了网站，电邮行销和手机行销，而介绍了长期“消费者俱乐部”的概念。 2001-2002年获得了亚太地区和国内最高的荣誉。2004年被来自澳洲的国际广告公司而收购。
Education
- Wharton - Lauder
- China Business Master's
- 1994 year - 1996 year
- 沃顿商业学院
- 市场 MBA
- 1994 year - 1996 year
- Columbia University School of International Affairs
- East Asian Studies Master's
- 1993 year - 1995 year
- University of Pennsylvania
- Finance, French College
- 1988 year - 1990 year